SIMPLIFYING COMPLEX SALES

It’s one of the best books on selling professional services we’ve seen.
— Accounting Today

If you’ve ever felt uncomfortable “selling” your services, you’re not alone. After all, you didn’t choose your profession to become a salesperson. But here you are, expected to win business and deliver results.

Most professionals are passionate about serving clients and solving their problems, but not about “pitching” services. And yet, growth is essential for business success, and your success depends on your willingness and ability to help your clients with their greater needs. To do this, you must help them examine their goals and needs, and guide them through their decision process.

Simplifying Complex Sales can help. It offers a straightforward, repeatable approach that shows you how to:

  • Identify the stage your buyer is in and what they need next

  • Uncover and resolve obstacles in the decision process

  • Move conversations forward with clarity and purpose

  • Lead others in your firm toward more consistent growth

This book is a practical guide for professionals who aren’t comfortable with sales. It will help you shift your focus from “selling” to guiding and building trust by being exactly who you already are: a skilled, thoughtful professional who has your client’s best interest in mind.  Get your copy today!

TOOLS & RESOURCES

SIMPLIFYING COMPLEX SALES CHARTS

[FREE!]

This free collection of the charts and graphs featured in Simplifying Complex Sales is recommended for any reader who enjoyed the book, and for all audiobook listeners.