Meaningful Success in Business | Charts

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Chart 12.2

Chart 12.3

Chart 12.4

Chart 12.2: Wehring Supply’s Gap Analysis - Part 1


Areas for Change Gaps to Close Potential Strategies (Approaches) Measure(s)
Ownership
* Private closely-held business.
* Owned by Founder, Michael.
* New ownership in place which maintains Wehring's "family" philosophy and principals
* Determination of ownership model
* Determination of timing
* Determination of new owners
Management
* Michael's daughters:
    - Martha (supply side of business)
    - Emma (contracting side)*
        * long-term plans uncertain
* New operational leadership in place, with enhanced strengths to run both the supply and contracting sides of the business
* Determination of responsibilities
* Determination of in-house talent matches
* Determination of go-forward managers
* Onboarding of go-forward managers
Staffing model
* 38 employees
    - bulk on the contracting side
    - many long-term
* Streamlined (lean) workforce plan in active operation
* Assessment of staffing needs/leverage
* Development of workforce plan
Customer base
* 2 developers = 60% of revenue
* Other customers = 40% of revenue
* Broadened, diversified, and more satisfied base of core business partners (customers), with reduced financial dependence upon any individual customer
* Determination of market focus/potential
* Determination of target customer base
* Determination of go-to-market plan
Financial position / reserves
* Profitable and stable
* 6 months of cash reserves to sustain an economic downturn
* Profitable and stable
* 18 months of cash reserves to sustain an economic downturn
* Build up additional 12-months of cash reserves to cover operating expenses
Operating procedures
* Loosely defined procedures.
* Largely undocumented, resting on managerial direction.
* Owner settles questions on "How will we handle "_______?"
* Reviewed, improved, and documented operating procedures and internal controls (for clarity, stability, and efficiency)
* Determination and review of needed operating procedures for both the supply and contracting side of the business. 

Chart 12.3: Wehring Supply’s Gap Analysis - Part 2


Areas for Change Gaps to Close Facilitating Factors Hindering Obstacles
Ownership
* Determination of ownership model
* Determination of timing
* Determination of new owners
* Time (5 years to complete transition and prepare team and customer base)
* Potential for maintaining partial or complete family ownership interests
* Stable & healthy history of financial performance should attract quality prospects
* Current revenue is stable, but relatively stagnant (with little growth)
* The potential of Emma choosing to leave the business could necessitate a change in management or key strategic hire
* Change in ownership could lead one of Wehring's key customers to renegotiate or consider changing providers
Management
* Determination of responsibilities
* Determination of in-house talent matches
* Determination of go-forward managers
* Onboarding of go-forward managers
* Martha is clearly committed to remaining with the business long term, and may have interest in partial ownership.
* With 4-5 years until transition, there is no need to rush changes. This should provide Michael, Martha, and Emma time to contribute to planning, preparation, and transition.
* The potential of Emma choosing to leave the business could necessitate a change in management or key strategic hire
* Operating procedures are not codified and are largely based on the experience of Michael, Martha, and Emma (all who have worked in the business for many years). This will make training dificult until formalized
Staffing model
* Assessment of staffing needs/leverage
* Development of workforce plan
* Staff are currently happy and committed to the long-term success of Wehring
* Due to tenure of many team members, payroll and anticipated compensation adjustments are fairly predictable and digestible
* Due to tenure of several team members, there are already 3-4 planned retirements (natural attrition) over the next few years.
* A few of the most experienced team members (who are most qualified for management promotion) are among the anticipated upcoming retirements
* There is potential for disruption and demotivation from the staff, if the content and timing of communications to the broader team is not well managed
Customer base
* Determination of market focus/potential
* Determination of target customer base
* Determination of go-to-market plan
* Strong relationships with current core customers could provide recommendations or introductions to some other promising developers or contractors
* One of the current employees is currently studying marketing and would likely be enthusiastic about participating in research and planning, and perhaps outreach.
* Some promising customer prospects may be ""off limits"" due to competitive rivalry with one or both of the current core customers (""business partners"")
* Among Wehring's competitors, there is another plumbing supply and contracting business that has been growing rapidly over the past few years. They are now larger and this could lead to bidding wars for customers.
Financial position / reserves
 * Build up additional 12-months of cash reserves to cover operating expenses
* Leadership found a few areas of operating expense reductions during the recent economic downturn Some of those temporary measures could be used more long-term or ongoing.
* Compensation for the planned retirees is much higher than what we anticipate hiring to refill their positions
* There is the potential for not refilling the roles for a couple of the planned retirees, reducing overall compensation
* While some prices have normalized, overall business expenses have steadily been rising due to inflation. This has continued to reduce profit margins.
* The ability to raise prices on customers has been very limited, as customers are also experiencing the negative effects of inflation.
* Due to the recent economic downturn, compensation adjustments have been sparce over the past 2-3 years. There is a pressing need to provide some healthy raises to the employee base.
Operating procedures
 * Determination and review of needed operating procedures for both the supply and contracting side of the business. 
* Martha is very organized and process driven. She would likely enjoy the opportunity to lead efforts to improve and formalize Wehring's operating procedures
* There are a few procedures and controls that are not consistent between the supply and contracting side of the business due to disagreements between Martha and Mary. To date Michael has ""solved"" this issue by allowing each to use their own preferred method. Moving forward, decisions need to be made.
* Even with Martha's talents and interests in operations, she is limited in her knowledge and exposures to industry best practices and particularly internal controls. Assistance from our CPA and some consultants is needed, but will also become added expenditures

Chart 12.4: Wehring's Strategic Plan Outline


Areas for Change Gaps to Close Potential Strategies (Approaches) Measure(s)
Ownership
* Determination of ownership model
* Determination of timing
* Determination of new owners
* Discuss Martha's & Emma's goals
* Assess ownership model options
* Outline desired owner attributes
* Plan timing of ownership transition
* Identify & approach candidate pool
* Screen & qualify candidates
* Negotiate & finalize contract
* Facilitate owner transition plan
* Michael's financial (buy-out) objectives
* Wehring's 5-year financial performance
* Wehring's financial performance targets
* Cost of potential financial or legal risks
* Candidate pool size (min 2, prefer 3+)
Management
* Determination of responsibilities
* Determination of in-house talent matches
* Determination of go-forward managers
* Onboarding of go-forward managers
* Develop management responsibilities
* Outline desired leader attributes
* Identify & approach candidate pool
* Screen & qualify candidates
* Negotiate & finalize offer
* Implement training and/or onboarding
* performance trends of most skilled and senior employees (potential candidates)
* define operating performance target metrics for management roles
* define incentive compensation (bonus) for management roles for meeting & exceeding target metrics
Staffing model
* Assessment of staffing needs/leverage
* Development of workforce plan
* staffing roles and responsibilities
* staff compensation & benefits plans
* staffing target levels by revenue
* anticipated retirements or staff turnover
* path to rightsizing staff level over time
       - needed recruiting & retention
       - needed staff reductions & timing
            * severance packages (if needed)
* staffing target levels by revenue
* staff compensation ranges by role/tenure
* departmental team performance targets
Customer base
* Determination of market focus/potential
* Determination of target customer base
* Determination of go-to-market plan
* Review customer mix and profitability
* Develop target customer profiles
- supply side customers
- contractor side customers
* Identify potental customers for outreach
* Develop marketing and sales strategy
* Determine staff role or hiring needs
* key customer concentration ratio (key customer revenue to total company revenue)
* marketshare of key area developers
* profitabilty targets per business area
* profitability per key customer account
Financial position / reserves
 * Build up additional 12-months of cash reserves to cover operating expenses
* Analyze financials of base-line operating expenses (including payroll)
* Determine target cash reserves sufficent to cover 18-months operating expenses should revenue drop by 33%
* Determine overall impact of cash researve build-up on other company investments
* Make adjustments to monthly financial commitments to build sufficient cash reserves.
* Wehring Supply financial performance targets
* current financial performance to targets
* current cash reserves of operating expenses (in estimated months coverage)
* current cash reserves to plan
* expenses or supplier costs running above targets
Operating procedures
 * Determination and review of needed operating procedures for both the supply and contracting side of the business. 
* Capture or document existing operating proceedures and controls
* Work with industry consultant & CPA to assess, improve, and expand/document needed operating procedures and controls
* Train management and staff on new procedures and monitor compliance
* key operating metrics (industry norms)
    - inventory tracking
    - inventory levels based on seasonality
    - frequency of job overruns
    - frequency of post-job repairs/corrections
    - etc.
* current operating metrics to targets (ex:)
    - customer returns (poor project estimates)
    - uncompensated overtime (inefficiencies)
    - ghost inventory losses (poor tracking)
    - etc.